OUR BEGINNINGS

I was born in a small stone house in the countryside, where wool was part of everyday life. At first, our family worked simply as processors—sorting, washing, and spinning raw fleece into yarn for others. It was humble work, but it taught us respect for patience, labor, and craft.

The pastures were where we spent much of our childhood . Flocks of sheep grazed along the stone walls while we ran among them, breathing in the earthy mix of grass and soil. That closeness to nature remains, to this day, the truest form of luxury I have ever known.

I still remember my grandmother sitting by the spinning wheel , her hands tirelessly drawing and twisting the fibers into strong, even threads. We sat close by, watching with wonder. In those moments, we first understood that wool was more than warmth—it was a way of life carried forward.

Each spring or early summer, we would help the adults shear the sheep . It was one of the most intimate exchanges between humans and animals: the wool carefully removed, gathered, washed, spun, and finally transformed into garments. It embodied labor, patience, and tradition.

From Craft to Creation

For generations, my family worked the land and the loom—washing, combing, and spinning wool in rhythm with the seasons. We took pride in every fiber, but by the time I turned thirty, I saw a shift: the clothes on the market no longer balanced comfort with style. Everything felt rushed, disposable, trend-chasing.

That was when I chose a different path. Building on our heritage of craftsmanship, we expanded from traditional wool work into our own fashion atelier. We began designing, producing, and selling under our own name—taking every step into our own hands. It wasn’t just about wool anymore. I wanted to create garments that were timeless yet modern—pieces that felt as good as they looked, that would age with grace rather than fade with fashion.

With full control of the process, from material selection to finished garment, we ensured that every piece reflected authenticity and refinement. Each collection became a statement of independence—an honest promise that beauty and responsibility can exist together.

Our very first collection, born from this spirit of self-production, was met with unexpected enthusiasm. It proved that comfort and elegance can, in fact, coexist—and that sustainability doesn’t mean sacrificing beauty.

Today, our team has grown to over 200 people. From design to production to worldwide delivery, every step is under our roof. Yet our philosophy remains the same: to stitch together the world’s finest natural fibers with craftsmanship and purpose—to create a kind of “everyday luxury” that feels honest, enduring, and quietly exceptional.